Sunday, June 24, 2018

Predicting movie's quality based on its trailer.

When it comes to movie trailers and film previews, it's not a secret that most films have trailers that look pretty good. No matter how bad a film turns out to be, at least the trailer for it is likely going to be pretty solid.

After all, in order to create a solid movie trailer, you only need to find two to three minutes of decent, passable material from your film. In most cases it's not that difficult to find footage from your film that looks good enough.

Nevertheless, there are cases when the trailer just doesn't look that plausible or coherent. There are cases when you can't help but to think that the movie trailer looks lacking and that the story for it won't make much sense.

For example, when I saw the preview for the film 'The Early Man' some months ago, it wasn't difficult to predict that this wasn't going to be a good film. There were simply too many problems in the trailer that had to do with its story.

After all, when you have a movie about cavemen that culminates to them playing modern football, it just doesn't feel right. There's no way that the movie can be organic when it throws all kinds of stuff around that makes no sense at all.

What made the trailer especially disappointing is that previously the studio had come up with solid films like 'Shaun The Sheep' and 'Chicken Run'. All their earlier film productions had more or less been top notch and had delivered the goods.

Not surprisingly, even though critics did give 'The Early Man' fairly positive reviews for the movie, the audience score for it was much lower. Only 52% of the audience (compared to 82% of the critics) thought that the film was worth seeing.

My second example is the upcoming Robert Zemeckis film, 'Welcome to Marwen', starring Steve Carell. This movie is a psychological-biographical comedy-drama about an artist who gets assaulted by a group of violent neo-nazis.

The reason that I'm bringing up this film is because its trailer - that just got released a couple of days ago - wasn't good at all. It was really disappointing and I wasn't able to make any sense of its story when I watched it.

Especially considering that the film is a weird combination of live action stuff and animated parts, it was really hard to follow the preview. There was no clear narrative and it felt like the film had no clue what it was supposed to be about.

What made this trailer so disappointing is that Robert Zemeckis has been known for making solid films over the years. He's the guy who has directed classics like 'Back To The Future', 'Forrest Gump' and 'Contact' among other movies.

In this case though, it seems as if he's fallen in love with special effects and hasn't paid enough attention to the script. It seems as if there's way too many things going on in the trailer and that the parts in it don't fit together.

In the end, I obviously cannot say with certainty that 'Welcome to Marwen' is going to be a bad movie. I can't be absolutely certain that the film is going to be a mess and that it's not going to work when it gets released later this year.

At the same time, considering that the trailer so obviously lacks a coherent narrative, things don't look good here. Things don't look good and it's more than likely that the film is going to be a disappointment and won't be as good as it should be.

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